Good afternoon. Thank you so much for your time and the
opportunity to speak to you today. Um, my name's Jeremy Haley.
I'm from Rapid SOS.
I'm part of the global expansion team, and we provide a middleware platform that makes a
trusted bridge, if you like between connected devices, any connected device that can emit an
emergency trigger will make an emergency call, make that connection between those devices and
the emergency services.
But today I really wanted to talk to you um.
As the title suggests about that data driven response to bi emergency services and how do we
get hold of this data that is out there held in various devices and various applications,
some of the challenges that that brings both to tech companies and also public safety community.
And also just look at some use cases as well, um of different examples we have as partners,
um, and hopefully we'll give you some ideas about the breadth if you like,
of of connected devices and the sort of data that you can get hold of during an emergency
call. I think it's um it's fair to say that if you.
If you talk to anybody involved in emergency services around the world and say,
would more information be useful during a 999 call, a 911 call,
a 112 call, they'll all say yeah, say yes, but that brings it uh with it a lot of,
a lot of different challenges, and that's one of the things we'll cover today.
But as you can see, um, when we talk about connected devices that can make emergency calls
or triggers, um, it's growing exponentially. I think that's the sort of definition,
those figures are definition of exponential growth, and they're talking about 64 billion
within another 2 or 3 years.
So the amount of information, potential information out there is huge.
And then if you look at the left at the different types of the changes changing face of
crime, if you like. Terrorist attacks and growth in natural
disaster, particularly, and I think most of us living in the UK think of perhaps natural
disasters happening elsewhere, but we're already seeing a rise in floods and other
things happening as global warming and the climate changes.
So those kind of events and terrorist attacks and who knows what's happening in the Middle
East, whether that's going to unfortunately become more prominent again.
Getting information from people on the ground, or getting information from the public or from
surrounding assets of those events will be incredibly um incredibly useful and powerful,
um. I think tech companies want to provide
information to public safety that they've got, and I think they also want to provide the
security to their customers that information that they have can be shared with public safety
and emergency services to aid their response.
The problem is, of course, most of this information is locked in apps or locked on
devices, so how do we get hold of it and meet some of those challenges we talked about.
But if you can. The impact is pretty stark and very positive.
These are figures based in the US. There's no reason why they're not transferable
to any market, really.
You can see that in the US they're talking about estimating tens of thousands of lives can
potentially be saved with the right profile data being sent to merged services.
Quicker response, more appropriate response.
And also things like reduction in damage to properties.
Some of our partners in the US, particularly our insurance companies who can provide
information, building plans, etc. and information about assets that obviously
provided to the fire and rescue Service will aid their response and of course if that.
Reduction in fire damage that that helps them as well.
So there's lots of drivers, but as you can see, if you can get this this getting hold of this
information, get it into the right people's hands, then you can see some dramatic savings
in both life and time on the response.
But we're finding it's very much a multi-step approach.
When we talk to public safety around the world, really, I think one of the big things is that
the concerns, if you like, are, OK, if we're going to get more and more connected devices,
more and more data available to us and information available to us during an emergency
call, does that mean we're going to have to have lots more screens?
I mean we're going to have to have a lot more screen real estate in our already overcrowded
PSAs and emergency control rooms. So one thing that we look to provide and we
would say that is essential is this integrated approach to any kind of command and control
centre where you're having a single portal, you're having a single window if you like,
that can access this information.
And then that will lead then to that text being able to be provided,
and I think the first step is to get that kind of text based information during that uh
emergency call, and that will begin that data driven approach,
and then we can begin to begin to introduce.
Multimemedia and open source intelligence into that response,
and particularly when you think back to terrorist attacks and natural disasters.
Often the first sign things are happening is on public on social media and being able to pick
up that and access that and share that and take advantage of that during that emergency call is
extremely important. And then ultimately when you have the right
things in place and you have this information coming through.
Then you can start to do the exciting sexy things like AI and predictive,
uh, predictive analytics and bots, etc.
and um we've already seen some trials in the US.
I think it's AWS they've got some bots on their 911 response where if they're seeing a uh a
crash on the freeway as it would be.
And they're getting 20-30 calls coming in after they've got 4 or 5,
then the bot will automatically intercept that call and say,
if you're calling about the crash on the A46, don't worry,
we know about it. But if you, if you are hurt or it's different,
then press 1 and carry on. And you can imagine the impact that can
potentially have on freeing up resource in in an overstretched ECC and PSAT.
These are some of our partners around the world, but we often just think about the CAD,
the CAD solution as being the only potential portal for this information coming in during an
emergency call, but it couldn't be available to all these other these other areas that exist in
public safety. And again, if we can help consolidate these
into a single portal and a single kind of window on a lot of this data and information,
it will only speed up the speed up the response, but also make it available to a wider range of
people within that emergency control room rather than just the data,
the call handler, and the dispatcher.
So this is kind of our take, if you like, uh, on what we consider the connected devices are
the the main areas.
um, it's not a definitive list, but we sort of break, we tend to break them down into those
five different areas, um, wearables, um, the sort of information that could be accessible
and available, and we do have partnerships with.
With Apple and Google, so they're wearable Fitbits, etc.
there's a lot of live data and biometrics that could be shared during a call.
It could also be data triggered as well by the sort of man down type facilities,
notwithstanding the safeguards and the triaging that potentially needs to be done before that.
But there's a lot of wearable systems that have and do share vital information
connecting mobility with the cars, eCall, of course, is something that's in Europe that.
services are always taken advantage of, but there's lots of apps and other pieces of
information within vehicles that could be valuable during a response.
If you know that the vehicle crashed at 80 miles an hour,
that 4 airbags were deployed.
There were 3 people in it and only 1 was wearing a seat belt.
There's a very good chance that they're going to need to have a medical response and so.
We'll have a little little bit later about how we can perhaps move to a fully digital response,
that voice paradigm if you like, but how we get to that point where we can perhaps begin to
eliminate or at least reduce the amount of voice traffic if you like needed to be made
before people respond is huge, particularly in the connected mobility market.
And then smartphones and apps.
Um, language settings on your Android phone, the medical profile that you've probably filled
in or could have filled in on your Apple phone again, or vital information that could be
shared during a 999 call.
And apps particularly we're seeing a huge growth in lone worker apps.
Um, I think what was traditionally a lone worker perhaps only 2 years ago,
you sort of, um, you know, engineer up a telegraph pole,
suddenly we're all loan workers to some extent, and that duty of care for people and the sort
of solutions that they're putting on the work smartphone is dramatically changing.
Uh, and then the final two connected, uh, connected buildings,
smart buildings, we are having some conversations with different smart buildings in
in London, in the city.
Where if an alarm goes off and the 999 is called from those smart buildings,
sharing the building plans, sharing information on the alarms,
the sensors, the monitors, and potentially a sort of live feed as well could all be vital
information to the emergency services they respond and then smart homes as well,
particularly big in the US with DIYI home alarms.
Getting that information of what alarm went off, which was the window got broken into a picture
maybe of the person who owns the building.
Um, or owns the property, so if they, the police do turn up and there's somebody there,
they can verify whether it is the actual owner or not.
Um, probably fair to say in the US the consequences of getting that wrong are perhaps
a little bit higher than in the UK.
But, um, you know, and also getting things like key code information so they can get in there,
the the the key boxes on the left when you go in the door all again can help that response,
um. And again, I think it's fair to say that some
of these will require a monitoring centre in between, but we'll have a little look about how
that can still be used and benefit emergency services.
One thing that I think is really important, this goes back to my point about the number of
screens, um, and, you know, and having that sort of single portal.
The other thing is that aggregated data becomes greater than some of its parts to some extent,
and if you think about this example where there's been a car crash and someone's wearing
a Fitbit and there's a CCTV on it.
And they also belong to a um the Med Alert Foundation for instance,
so if you could gather all that information, then your situational awareness and your
complete picture of what's going on is huge.
And if they're all out, if they all happen to be our partners,
all that information could be shared uh during that er emergency call.
One thing that we do still I think it's fair to say that we perhaps moved from a location,
a challenge to a data challenge now because of AML, etc.
but that's not to say that there aren't other location services that can obviously aid and be
part of that aggregated data.
What through Words is a great example, and you know that's one of our partners,
but again, most apps will also be able to provide dynamic location potentially.
We'll look at another one of our partners a bit later on Uber and they they can provide dynamic
location. So it's just something I wanted to flag really
that I think AML for all its strengths and benefits, you know,
this is not potentially the, it's not the, um, the only answer and that getting as many
different potential location uh options is, is, is very important.
So the voice, the voice paradigm, how do we kind of,
if you think look today and how it would work today if a crash went off,
um, yeah, OK, we can get that data currently for that equal type data or that telematics
from um from an app, um, you know, Google crash detection, for instance,
is built into most, most phones or certainly the newer version of the phones.
But once it gets to the um the the the monitoring centre and then moves on,
then we really are talking about voice only currently and that.
Has issues with regards to the speed and the transfer, but also um you know,
things get lost in translation quite literally, so you know if we can look at a way of
Improving that and removing the voice as much as possible with the right safeguards in place,
I think that's it's really important, um, then um that's something I think that can really
have some dramatic effect.
If I'll flick through these, you can sort of see um.
If you like, state phase one of what we could do and what we can currently do of that crash
detection and that information then being available to all those stakeholders and all
that people along the process, there's still that voice between the call centre dispatcher.
The monitoring centre and the call taker and the control room software and the first
responder, but we can make that data available across all that across all those stakeholders
in that platform. But then if we move to a more the phase two.
Enhanced end to end data transfer, then we can often remove quite a lot of those and you can
see that the information could be shared directly.
There's no need for voice and that can be shared directly not only with the call taker
removing the monitoring the monitoring centre, but then go straight on to the first responder.
Connected vehicle data, this is what it would look like if you have to use our platform,
and you can see the sort of data card that would appear on the screen when that
information came through in that last example. That's something that we're using actually with
one of our partners in the US as we speak, and this data comes in and you can sort of see the
type of information that would come through from that crash detection.
And just to give you a break from my voice for about a minute or so,
there's a video that hopefully will play.
He said confidently.
I'll try again.
Going into a call blindly takes time away from the care you're gonna render to a patient.
Once you get to a scene, you need to assess the scene, assess your safety,
evaluate the patient.
It really puts time on the clock for you.
By working with Rapid SOS we're able to transmit vehicle crash data,
driver data, and sometimes medical data as well to the first responders as quickly as possible.
Patient care is, is our goal. We can respond easier,
quicker and more appropriately with the additional information.
By sending that automatically through the Rapid SOS platform,
the telecommunicator can receive all of that rich data at their fingertips to help.
and verify the information that they're being told.
The impact of saving time en route to a call is saving lives.
Without a doubt, many OEMs already have a very strong brand promise which is centred around
protecting their customers. And what we're doing with this new process is
we're taking this and turning it into a data stream.
And what that lets us do is add a lot more value on top of the traditional automatic crash
notification service, leveraging the information the vehicle can provide when
companies work together.
In concert and provide better service to customers, enabling 911 professionals to do
the very best job they can do. I mean, that's fantastic.
Every once in a while an opportunity comes along to make people's lives not only better
but safer, and that's the thing that I think is really exciting about this product,
and I can't wait to get it in the market and help save more lives.
And another one of our um our uh partners is, is medical alert,
but it's really just to highlight another way of accessing some of this information,
um. When a when a device goes off or a call is made,
then we can share the medical alert information with our underlying health conditions directly
with the 999 response, the emergency response.
So I think most people know medical alert when you have the bracelet or you have a wallet card
with their uh you know, with the information in there.
And that information automatically is looked looked up as soon as that 999 call hits the the
PSAP. I think one thing's worth stressing is a lot of
concerns over data privacy and GDPR, etc. and we can always talk about that separately,
but the end user agreements, if you like, with any of these people using this solution is that
they've They've agreed to have data shared during a 999 call and also only with emergency
services and it disappears. One thing I'd say about this is you need to be
aware as well of the whole process, I guess, because if somebody belongs to the Med
Foundation or another medical databases clearly exist.
The chances are that they're probably not going to be the ones making the 999 call or the
emergency call because they're the ones that need help.
So, um, within the, within the contact details that they provide,
if there are close contacts, family members, whatever, if they're making the call on their
behalf, that link is still made because it's within that database.
So we'll query that information and pass it down.
If it's a complete stranger who finds them. And that adds an extra layer of challenge,
and they can read off and then read off the actual medical number which can be queried by
the the call handler and dispatcher to access the data.
So it's just a way of thinking through this whole process to make sure that whatever
solution you have whatever problem brings up that the solution and the workflow is fit for
purpose. And that's again the sort of data card that you
would see on the screen if somebody was dealing with medical um.
And just to move that to the next stage, I think anybody who's got an Apple phone here,
there's a medical profile within your Apple phone that you may well have filled in.
Again, that can be shared when you made a 999 call from that phone.
I'm sure we all read every line of the terms and conditions when we're uploading the next
version of Apple phones or Android whatever, but you know within that you're agreeing that
certain data can be shared during during an emergency.
I think one of the challenges when we talk to public safety in the UK and to be honest,
wherever we are in the world, security and alarm data is something that they ask us to
look at, but obviously you're very concerned about false positives and getting false
information, and there are great projects in the UK like Project Echo which are helping deal
with that and also address that voice paradigm of getting data only call as much as possible.
But here you can see again what it would look like on the screen from one of our partners in
the US called Cove, which do a home DIY um er alarm system.
And here you can sort of see the the data flow that would happen when an alarm went off.
Well, it doesn't have to be necessarily an alarm in a building.
It could be a button pressed on a personal alarm as well.
It would go to the our platform and also the monitoring centre would then be
contacted. That monitoring centre can then go back to the
contacts and go back or go back to the individual to get verification that it is an
emergency or it isn't, and that then that call can then be made by the monitoring centre to
the emergency services.
The point is here is that that information, that data,
all those data cards that you saw would still be available in that format to the emergency
services, even though it was a monitoring centre that had made the call because the link
would be from the existing caller that. That made the alarm or raised the alarm or the
existing asset that has raised the alarm. So it's a way of bringing in that safeguards of
a monitoring centre but still taking advantage of data-driven response from those alarm
systems straight through to the emergency services.
Another example of use cases is a rideshare data, um,
and one of our partners, Uber, um, they have a SOS button safety shield within their app.
So if you happen to be uh in trouble in an Uber, uh, both as a rider or a driver.
And you hit the safety button within their app that will activate the 99 999.
We don't touch that native 999 call that goes through the normal process,
but the moment that button is pressed up to our platform would go the rider information,
driver information.
Um, licence plate colour of car information that could really help the response to finding
that particular vehicle.
It also would then be giving dynamic location as well.
We were talking to, we thought this was predominantly this kind of information would
dominantly be useful for police response.
We were talking to an ambulance trust in the UK and sort of dismissed the Uber or the
rideshare partnerships as perhaps not so relevant for them.
But they um they did say they get quite a high level of heavily pregnant ladies taking Ubers
to hospital and having dynamic location would be really useful rather than just when they
made the call, but particularly if they're on a on a dual carriageway or a motorway.
able to see where they're coming off, etc.
was um was quite a powerful functionality.
So rideshare, you think about Uban, you think about rideshare,
but if you just think about the types of apps, you know,
that could be equivalent of a rideshare and how that information could be shared.
And this is how it looks, as I say it, you know, you activate within the Uber app,
it sends it up to our platform and then can be shared automatically queried by the PSAs.
A lot of people ask us why would necessarily a um the tech people,
if you like, the tech the business to business customers want to integrate.
Well, there's lots of reasons why they'd want to share data with public safety.
Uber clearly they have a responsibility to safety of their passengers and drivers,
but you know we have we have some companies that want to.
Enhance their product. They want to sell potentially more of their
product. They may feel they've got a civic duty to be
able to have this data that they own shared with emergency services,
and there are companies like insurance companies who see that if that response is
quicker and more appropriate, then clearly the damage or whatever may be less,
and they will save them paying out and save them some money as well.
I think finally I think it's that aggregated data.
I just want to stress one more time when we're talking about the number of screens,
um, if, if all these different partners and all these different use cases we're looking at,
if every one of those approached the emergency services said we want to share our data,
but each one provided their own platform or their own portal,
you can imagine the amount of screens that would be required.
And I think that um having uh having that aggregated nature that it's all on that single
portal is extremely vital.
And as you can see on the screen there, you've got the dynamic location,
you have uh medical information in this example, and you have some,
I think some vehicle data as well.
One final thing I just wanted to mention was we also have some partners that are
potentially existing partners of emergency services and we can use the portal as a way of
accessing those. So again you can actually access some of your
existing customers you may have some solutions you may have in the existing way through our
portal again just reducing the screens you may require.
And also just making it more accessible.
This is particularly useful we're finding with um potentially with applications that aren't
used very often, um, for example, a partner of ours that does um alarms,
gives alarms for um.
Victims of serious domestic abuse and thankfully it's used very rarely.
So what happens is when the alarm call does come in,
they often have to go to that particular system.
They haven't accessed it for several months. It takes time,
whereas if all that can be put into that one single portal,
although it's used rarely, it means that they're using it in a format that they're using
regularly every day.
Mhm I didn't want to go too deeply into security and privacy because it's,
you know, it's it's probably the number one question we get asked and I certainly can with
regards to security and all those other things, it's probably best to have a separate
conversation. I can plug you into cleverer people need to
talk to you about the various certification and standards that we meet.
Suffice to say that any partner that we have that shares data with emergency
services, there is a contractual obligation for them to get an end user agreement that
agrees that specific data can be shared during an emergency call and with emergency services.
And from our perspective, we don't hold data or store data.
It's only shared during that emergency call.
It disappears once the call is gone, and we have no access to it or store it.
So that from a GDPR compliance perspective, that that puts us in the processor
part of things rather than any kind of data owner as we don't store or process.
Finally, I'll just uh final video just to sum everything up and then um if there's any
questions I'll be happy to try and answer them for you.
You know, the more timely data we get, the better we can deploy resources to the emergency,
whether it's video, text, information from cars. There's a lot of data that's available now,
medications we can take that information and provide it to the ambulance that's responding
with burglaries in houses where the entry occurred, maybe where the exit occurred.
Rapid SOS figured out a way to bring all these things together in one consolidated platform.
Information is everything.
So thank you very much. Finally, I just what I will say is that our
platform is actually zero cost to public safety.
It's, it's a free to free to use service.
It's available in a portal, a web UI portal, and it's also available in potentially
integrated into your CAD solution as well. So depending on what CAD use or CAD supplier
you may use, it could well be already integrated in there.
Um, so that's it. If you do want to know a little bit more about
what we can provide in the UK one.
Uh, stands C14.
I'm on my on my own now at the moment, so give me time to run back,
um, but, uh, thank you for your time.